Official ForeverLawn dealer serving Eastern Massachusetts with artificial grass for residential lawns, commercial spaces, playgrounds and pets (K9Grass).
227 Columbia Road, Hanover, MA 02339
Hi, I'm Ted. I build websites for local businesses. More about me
What we improved
The old site buried the free-estimate phone number in a sidebar form and a footer line, and split products across five template pages. The new site leads with the call button, puts Residential, Commercial, Playground and K9Grass on one scroll, and shows the four Select turf options with real sample patches.
We tested your current site on an iPhone-sized screen. We found 7 issues and fixed them in the new site. What's already working is marked too.
On an iPhone the site has 128 buttons and links too small to tap comfortably. Most local searches happen on a phone, and people leave pages that are awkward to use there.
The page took 4.8 seconds to load on an iPhone-sized screen and downloads 4.4 MB across 90 files. Visitors give up after about three seconds.
The menu leads to about 12 different pages. A focused site gets visitors to the phone call faster.
4 links lead to a "page not found": "Home", "https://www.foreverlawnma.com/2016/03/08/a-dog-run/", "https://www.foreverlawnma.com/2016/03/08/a-playground/". A button that goes nowhere is a customer who was ready to call and could not.
The contact email is a free @gmail.com address (a [email protected] address looks more established); there is no main headline on the home page; 8 of 85 images have no description for screen readers and Google. Visitors decide in seconds whether you look established.
2 of the 5 things search engines and AI assistants look for are in place. Missing: business facts Google and AI read directly (LocalBusiness schema); a fast, secure, phone-first site (slow); a share preview (Open Graph image) and canonical address. Help Google and AI find you, trust you, and send you customers.
We did not find a tap-to-call phone link. Every extra step between "I need help" and the phone ringing loses customers.
No do-it-yourself site builder detected.
Loads over HTTPS (the padlock).
Nothing out of date that we could find.
Measured October 16, 2026. The new site fixes every issue above.
Before customers call or walk in, many check your website on their phone. If it looks dated or loads slowly, they quietly move on, and you never know it happened.
So I rebuilt ForeverLawn of Massachusetts's site: fast, modern, great on phones, and easy for Google and AI assistants to read. It's finished and waiting. No sales call, no design meetings, nothing to approve. If anything's wrong, tell me and I'll fix it.
$500 to launch, then $25/month for hosting. I handle go-live myself: a quick DNS change, about 10 minutes. One or two extra customers a month and it pays for itself. Don't like it? Nothing changes, no contract. (An agency would charge $3,000–$5,000 and take weeks.)
“Since you created the website, I receive at least two or three calls every week from people who found me on the internet. This never happened before with the old website.”
This is a fully built, real site — not a sketch — created on spec to show what's possible. Recognize your business? Get in touch to claim it or have it removed.
